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EcommerceFurnitureRedesign

DeCasă

Fewer steps to purchase.

We reorganized the online experience around the way people search for and choose furniture. The design showcases the products and reduces the steps between inspiration and purchase.

Talk about your project
ClientMobilă DeCasa
DeliverableOnline store, full redesign
IndustryFurniture
Online store · FurnitureDeCasă
DeCasă, full overview
Project overview

We reorganized the online experience around the way people search for and choose furniture. The design showcases the products and reduces the steps between inspiration and purchase.

The problem, the goal, the solution and the result of the project

The problem

The old store structure did not reflect how people search for and choose furniture, with too many steps before purchase.

The goal

A shorter buying experience in which the products are truly showcased.

The solution

A complete reorganization of the navigation and the visual presentation, built around the buyer, not the internal structure.

The result

A more intuitive experience and a digital presence that better reflects the value of the brand.

3Major improvements to the buying experience
1Complete redesign, from research to launch
How we work

A clear process, from diagnosis to results.

We applied the same method for DeCasă, adapted to its specific challenge.

01

Diagnosis

We understand the real challenge behind the request, not just the initial requirement, and set a clear objective.

02

Design & Build

We build the solution step by step, with checks at every stage, not just at the end.

03

Launch & Results

We launch, measure and adjust until we reach the targeted result, not just a working website.

What we built

The system behind the result.

An experience reorganized around the buyer
01

An experience reorganized around the buyer

Navigation follows the way people naturally look for furniture, not the internal structure of the store.

Visual product presentation
02

Visual product presentation

Photos and descriptions showcase the collections, they do not just list them.

Fewer steps to purchase
03

Fewer steps to purchase

From the first visit to checkout, the path is shorter and clearer.

Mihaela Vani
The result
The Webmate agency transformed the online presence of Mobilă DeCasa. Their deep understanding of our brand led to a wonderful redesign and a more intuitive website experience that showcases our furniture collections. They are an invaluable partner.
DeCasă
Mihaela VaniGeneral Manager · Mobilă DeCasa

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